What is Google Ads?

Google provides a service where advertisers pay to display advertisements; links, graphics, and video content, to users who have searched for or viewing related content.

The most important concept is that Google allows you to place a prominent link or graphic pointing to your website at the very moment someone is searching or viewing a related topic.

How Google Ads Works

Right People at the Right Time

Every time someone does a search on Google, an AdWords auction is created. Every advertiser who is targeting that specific search competes in the auction. How well each advertiser competes is based on their Ad Rank. View the “Adwords Auction” video to see how that works.

Pay Only for Engagement

Google’s search ads appear next to search results and within its display network throughout the web. The ads appear when people are looking for products and services matching the ad. As an advertiser, you only pay when people engage with your ad, like clicking, calling, or viewing a video.

Why Use Google Ads?

Google is the world’s largest search engine. Google handle’s over 5 BILLION searches per day. Your audience is highly likely using search.

Get quicker results than with SEO

Search engine optimization is the backbone of most highly visited sites. However, It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses will never see it.

When you get started with Google Ads, your chance of leapfrogging all the organic results on a search engine results page grows exponentially.