The Google Search Engine Optimization Guide was created by the Google team as an effort to help with train within Google. However, they thought it would be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.
Although this guide won’t tell you any secrets that’ll automatically rank your site first for searches in Google, following the best practices outlined in the guide will make it easier for search engines to crawl, index and understand your content.
The guide is in PDF form. Click here to open the Google Search Engine Optimization Starter Guide.